Juan Riquero
Juan Riquero

At twelve I sold my father's squash door to door, three kilos for a peso, and paid two friends a commission out of it. That was my first company.

At seventeen I was running twelve bricklayers on a construction site. They were older than me, they didn't trust me, and I had to earn it every morning.

That's when I found out what I'm actually good at.

Now I'm COO and cofounder of WIN Investments, the Nasdaq of Sports, where we tokenize football transfer rights across the world.

In between: a year with a backpack, four months in the Amazon, a fire in Patagonia, a few years in Brazil, four thousand books. I've lived in fields, mountains, jungle, cities, and towns.

People say generalist like it's a problem. I've designed, coded, written copy, and led teams — it all turned out to be the same job at different resolutions.

I train jiu jitsu. I read every day. I watch every race.

If you're building something and it's stuck, tell me about it. I like that kind of puzzle.

Send me an email